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Nike Backlash after England Kit Reveal

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Last week saw the England national team steal a stunning away victory against Germany, before losing at Wembley in a rather uninspiring performance against Holland. Despite the two rather eventful friendlies however, most people seem to be focusing their attention on Nike’s newest England kits, which haven’t got the best reaction from fans and pundits alike.

The red and blue away kit was given a mixed reception after the game in Berlin, and the home kit didn’t get a positive response either after it was debuted against Holland at Wembley. Both strips have been fairly heavily criticized on Twitter, and some fairly big-name celebrities have been chipping in with their own observations:

Can’t think of a worse England strip
Gary Linker – @GaryLineker

What kind of England kit is that! We look like a non-league team!
Marco Gaddiadini – @marco_ten

Possibly the worst England kit ever. Is it a onesie? Or a morph suit?
Dr Matt Burleigh – @Matt_Burleigh

The home kit seems to have particularly riled up fans and journalists, with many lamenting the change from some of the classic strips of the past. Mike Walters of the Daily Mirror had this to say about the new getup:

Whatever happened to the simple white shirt, navy blue shorts, white socks and Three Lions crest? If you mess with the England shirt to excess, you are messing with part of our national identity – and Nike have certainly made a mess on the Football Association’s catwalk … It is unacceptable graffiti sprayed in the face of tradition. Hands off our Three Lions.

The new home kit certainly didn’t seem to inspire the players against Holland, after they slipped to a 2-1 defeat despite being 1-0 up at half time. Sure, you can point to poor refereeing for both of Holland’s goals, but England never showed the desire to get back into the game.

Hopefully the kit has nothing to do with the performance, otherwise we’ll be in for a very short ride at the European Championships in France this summer.